For service-based founders who are done being the best-kept secret. Every week in The Visible Founder, I share the stories, mistakes and shifts that help you sound like the expert you already are.
"I go blank every time I sit down to post. I have so many ideas but I just can't bring myself to execute them for myself."
"If I put it into Al to help me, it loses my voice - and then what was the point? Honestly, it could've been written by anyone in my industry"
"Who am I to be talking about this? This is all just obvious. And self-promotion feels humiliating. It's cringe to the point of unbearability."
"I have a list of what to say. I just don't publish it because I feel like I'm missing something. Or the doubts kick in and I delete the whole thing."
You are not bad at content. But you've spent years wanting more and forgetting what makes you unique and why clients choose you.
Not a lack of ideas. Not a lack of experience. A permission problem. And permission was never anyone else's to grant.
7ish
Marketers have used some version of the "Rule of 7" since the 1930s: people need several exposures to a message before they trust it enough to act on it. The exact number is disputed and most marketers today treat it loosely, not literally, but the underlying point holds up. Nobody hires, joins, or buys off one perfect post. Trust gets built in repetition, not a single moment of brilliance.
Source: marketing's "Rule of 7" — origin disputed, still widely referenced. Treat the number as a principle, not a formula.
01
Uncover your story
We do some Excavation. We ask about the parts of your work and your life you've filed under "not interesting." The specific experiences, contradictions, and hard-won lessons that make you the only person who can say what you say the way you
02
Build your voice
We turn what's already there into content and positioning that sounds like you in person. Not a polished-up version, not a template, and not something an Al prompt would write.
03
Deal with the doubt
The block was never just the words. It's the belief that what you know isn't worth sharing. We go there directly, because that's what actually unsticks you.
"I always feel somewhat embarrassed posting on LinkedIn and rarely do it. But I don’t have stories from clients that are like, we did this and then that. Nuria helped me see that the story I was looking for was already mine."
— L.B, Founder based in Illinois
Before Networking by Nuria, I started other businesses. Some of them failed. For a long time I blamed the offer, the timing, the market. Then I saw the pattern: I was hiding behind the product. I talked about what I sold and never about who was selling it, so nobody had a reason to choose me.
So I started telling the story. Moving from Spain to Chicago and starting over in a language I learned as an adult. The businesses that didn't work. The everyday stuff in between. At first I overthought every single post.
Then it changed. I went from unknown and stuck on every post to feeling comfortable sharing stories, feeling like myself online, and seeing people relate to them. That's what I help service-based founders do now: find what you've stopped noticing about yourself and turn it into content that sounds like you.
I also run Meet More Doers, a community for people who build things, and I write The Visible Founder, my weekly newsletter.
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We excavate your story, translate it into your voice, and build the evidence that makes self-promotion stop feeling like a costume.
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A weekly read on the real reasons founders go blank, and the real work of sounding like yourself again.
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A 54 minute masterclass where you surface what makes you irreplaceable, built it using the four-ingredient trust formula, and walk away with a finished piece of content that sounds like the expert that you already are and a system you can repeat.
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A room for people who build. Monthly sessions, expert talks, and free entry to every in-person event.
Join →"I've crafted many a social media post and deleted it for fear of being seen as boastful, or that someone will point out the flaws. Working with Nuria helped me realize I wasn't oversharing. I was missing out on building trust."
- C.C., founder based on New York
"That was my hardest mindset shift — we always want new ideas, and it was, no, say it once, but in different ways."
— N.F., founder in Florida
Nobody's buying the service. They're buying you — and every day you stay quiet is a day someone with less experience says it first.